Why subscribe?

I’ve helped innovation and product teams test 4,000+ ideas, create $38M+ in value, and save $30M by shelving ideas that would fail.
If you want to turn ideas into validated winners—faster and with less risk—this newsletter is for you.

💰 $38M+ value created from rapid experimentation

🛑 $30M saved by stopping ideas destined to fail

💡 4,000+ ideas tested for innovation & product teams

What You’ll Get

  • Actionable strategies on innovation, pretotyping, and rapid experimentation

  • Real-world stories from 1,000+ experiments

  • No fluff—just proven, repeatable approaches

Join a Global Community

Be part of a network of innovators, entrepreneurs, and leaders committed to building the right it before building it right.


Get More Resources

User's avatar

Subscribe to The Experimenter’s Edge with Leslie Barry

I help leaders master Pretotyping and Rapid Experimentation to build Innovation Engines that deliver real results.

People

CEO at Exponentially. Helping enterprises & innovators find the ideas worth building. 4,000+ tested, $38M+ created, $30M saved. Guest Lecturer at Stanford.