Whats your big idea?
In a nutshell
Find an opportunity with a BIG enough market that you can reach today. A market with customers who NEED your product & that you can/want to build a business around.
- What is the BIG problem?
- What is the BIG Solution?
- Who is the Customer?
The Problem Today
Take a moment to get specific on the problem you are solving or the need you are fulfilling.
- What are the key elements of this problem?
- How does the user currently solve this problem?
The Business
It’s important to know what is at the heart of starting this — why you’re doing what you’re doing.
- What is the MEANING/PURPOSE for YOU to solve this problem?
- What do you ultimately want to achieve and why?
- How will the success of this business change your life?
- What does the business look like to you in the future?
- What do you think you are missing to make this happen?
- What is your one line pitch?
Branding
This is important, as it is what your target customers will see. The name, the logo, the domain names all need to be easily understood by those you want using your product/service.
- What is your name for the product/service/business?
- Not sure if you’ve got a winning name? Domai.nr can help.
- Your Logo
- No Logo? Try 99Designs for a great deal!
- Domain:
- Pro Tip: It is important that you register the domain names that are relevant to your idea and market as soon as practical. We suggest using one of the following services as they have proven to be reliable & are affordable. NameCheap, GoDaddy, CheapDomain
- Secure your Twitter, Facebook and LinkedIn Social Media accounts.
Idea Summary
This is a recap of your idea. Use this information to help communicate your idea to others.
- The BIG problem:
- The BIG Solution :
- The ideal customer :
- Key elements of this problem :
- How the customer solves these problems :
- Missing pieces needed for success:
Business Summary
This is a recap of what you are building and why you are doing it. This is useful information when thinking about other people joining your team.
- The BIG problem:
- The Meaning / Purpose for me to solve this problem:
- Ultimate achievement:
- Success will change my life in these ways:
- The shape of the business in the future:
- Registered domains:
- Social Media Secured
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Useful Books
These books are a great place to start. They will help you understand the Lean Startup Principles to keep you focused on your startup idea, and the Customer Discovery approach from Steve Blank.
By Eric Ries
The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company
By Steve Blank, Bob Dorf
Hackers & Painters: Big Ideas from the Computer Age
By Paul Graham
Do More Faster: TechStars Lessons to Accelerate Your Startup
By Brad Feld, David Cohen
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
By Brad Feld, Jason Mendelson
Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur
By Brad Feld, Amy Batchelor
